You offer a product or service that is desired by customers all over the world. You’ve spent thousands of dollars designing a gorgeous website, building an amazing web application, or launching a well organized e-commerce site. After all of this effort, you still can’t reach clients from non-English speaking countries. If they find your website, they leave it shortly without any purchase and conversion rates are way below your expectations. What’s the solution?
According to idc.com, web users are four times more likely to make a purchase from a site that communicates to them in their language. In today’s globally competitive environment, you can’t afford to miss out on these customers.
Combined with a search engine optimization campaign, website localization will bring more visitors to your website. By providing customers with a localized version of your website, you demonstrate that your company values their country or region. These new customers will assume better service and support from your company (over the competition) if they can easily find the information they need in their language.
If your website doesn’t provide information in foreign languages, you can expect more support requests from non-English speaking clients. Users with limited English skills may have a hard time following instructions and finding the information they need; and therefore contacting you for help. By localizing your site, you can reduce the need for more support staff and lower your overhead.